¶ Embedded Copy Service
¶ Introduction
While the broker's client area handles essential functions such as client registration and interaction with brokerage services, it does not actively engage traders in trading activities or encourage retention on the broker’s website. The need for a separate set of credentials and authorisation for the trading platform introduces extra steps for traders, negatively impacting user experience and conversion rates from new clients to active traders.
¶ Spotware's Solution
Embedding the cTrader Copy service into the broker's client area allows brokers to effectively engage new clients in beginner-friendly trading on the spot, without leaving the broker’s website and requiring additional authorisation for the trading platform.
Once cTrader Copy is integrated by the broker, the trader flow from the personal area to the social trading platform becomes seamless.
¶ Benefits for Brokers
Spotware's copy trading solution is renowned for its vast selection of strategies, transparent strategy statistics and a fair copying model. Specifically, embedding cTrader Copy into the broker’s client area offers the following benefits to brokers.
- Growing trading volume. Adding the cTrader Copy service to the client area, brokers unlock zero-experience and effortless trading, which inevitably boosts overall trading volume.
- Increased trader conversion. Without multiple authorisations, the trader journey is streamlined, increasing the chances of trading activity.
- Upgraded client area. Brokers enhance the functionality of their websites, increasing trader retention and providing more comprehensive services on the spot.
- Reduced support load. With fewer registration steps, support requests due to authorisation issues are minimised.